Fishing Show's Wimmera episode set to hit screens

Published on 12 July 2024

Horsham Rural City Council has worked with television program The Fishing Show to showcase the Wimmera’s tourism offerings to a national audience. 

The Fishing Show is a free-to-air program and has an average viewer audience of 100,000 per episode.

An episode filmed at Taylor’s Lake, Green Lake, Lake Toolondo, Wimmera River and Lake Wartook, will go to air on Sunday 21 July at 12noon on 7MATE.

Chief Executive Officer Sunil Bhalla said recreational fishing was one of the municipality’s best tourism selling points.

“Fishing in Australia is a rapidly growing sport and a primary reason an increasing number of people visit our region,” Mr Bhalla said.

“We are lucky to have some of the state’s best trout fishing locations in the lakes at the southern parts of our municipality and the Wimmera River has a its own special character that is becoming increasingly popular.

“We want to encourage people to not only come here and enjoy our fishing opportunities, but also use Horsham for their shopping, dining and entertainment needs while exploring the wider region,” he said.

Council has engaged Wimmera Catchment Management Authority Chief Executive Officer David Brennan to act as our local talent person to feature in the episode.

“Parts of the episode were filmed in Horsham, where the show’s presenters  cooked their catch using the new riverfront barbecues at Sawyer Park,” Mr Bhalla said.

“Exposure on the television program will be further enhanced through advertising in fishing magazines and through banner ads promoting the municipality’s fishing and tourism credentials.”